About

Philosophy

I am convinced that design and attitude are inseparable.

Design is always the product of a creative process. In this process, it depends on the philosophy – the guiding principle for thinking and acting in the process. The following three principles are at the core of my way of working.

mehrweniger

Holisitic

Design never takes place in a vacuum, but always in the context of relevant surrounding circumstances. Different contexts from culture, politics, science and business create new scope. Design must therefore be thought of holistically.

Changing

Many upheavals and challenges are forcing us to rethink. New technologies inspire society, entire economies and cultures. Design therefore has the task of incorporating developments and bringing about transformation in the right place.

Progressive

In order to stay relevant in the future, it is important for design tasks to be able to differentiate between fleeting trends and lasting solutions – and to conceive progressive communication solutions that can withstand the fast pace of life and can be used in the long term.

With this philosophy, I ensure my perception and my claim to design quality. Because I want to help my clients to create sustainable added value with the help of design.

Services

Holistic and sustainable design solutions

Brand Strategy
  • Identity Workshops
  • Market and Brand Research
  • Values, mission, vision, purpose
  • Positioning
  • Brand architecture
  • Visual Research Moodboard
Brand Design
  • Corporate Identity Systems
  • Corporate Design
  • Key Visual
  • Packaging Design
  • Interface Design
  • Motion Design
Brand Communication
  • Print & Digital Media
  • Annual reports
  • Business equipment
  • Corporate Websites
  • Corporate publications
  • Merchandise
  • Editorial Design
  • Motion Design
  • Explanatory videos
  • Trade fair design 2D
  • Wayfinding systems
  • Infographic
Brand Integration
  • Design Guidelines
  • Design Support
  • Design Implementation & Roll Out
  • Brand Workshop & Training

About me

I have been working as a freelance designer for companies since 2018 and have already worked for clients such as the Vodafone Institute, the Evangelical Church of Hanover and Deutsche Lufthansa AG. I have been self-employed full-time since 2023 – for companies or as a freelancer for agencies.

LinkedIn

Hello, I look forward to your call +49 172 96 16 202 or message mail@robinkupski.de