The online magazine Idols makes a sustainable lifestyle seem attractive. If we are to achieve our sustainability goals, particularly with regard to the climate crisis, we need to rethink our approach. However, this requires a lifestyle that not only enables sustainable action, but also makes it appear attractive. To this end, the online magazine Idols was developed, which primarily interviews well-known personalities on sustainability issues. The Idols Festival also creates a strong community. Here people can discuss, exchange ideas and celebrate.
The online magazine Idols deals with future challenges and a modern yet responsible lifestyle. This creates the basis for a brand that can be expanded in the form of festivals and other formats. This framework requires an identity and a characteristic image that provides the basis for strong branding.
The Idols brand strategy pursues a clear positioning towards its target group - clear values that Idols stands for: a future-oriented lifestyle, responsible action and simply having fun discovering new ideas. In this way, the probably most relevant and serious topic of our time is given new and optimistic input that makes you want more.
The strategy results in a design concept that focuses on digital storytelling and can be used flexibly in social media with high recognition. The design elements such as the buttons and the key visual are derived from weather maps. This is how we learn about changes in our climate. However, the elements are more representative of the political and social climate in which Idols wants to play a major role.
