Janus Consultants

Branding for young professionals

Janus is a student consultancy from Hanover. Students from a wide range of disciplines come together here with one goal. They want to use and expand their skills together. Janus receives support from professors at the university or from business consultants. Since 1993, Janus has created a growing network that has given the student consultancy and its members a strong standing across generations.

Services
  • Identity Workshop
  • Brand Strategy
  • Brand Design
  • Brand Assets

Challange

The appearance of Janus developed rather organically for over 30 years and never had a holistic treatment. Furthermore, it no longer reflected the spirit of the times and Janus' attitude. The association became increasingly open and progressive over the years. A place for entrepreneurship and innovation should also be visible to the outside world.

Strategy

The appearance of Janus developed rather organically for over 30 years and never underwent a holistic treatment. Moreover, it no longer reflected the spirit of the times and Janus' philosophy. The association became increasingly open and progressive over the years. A place for entrepreneurship and innovation should also be visible to the outside world.

Design

The core element of the new corporate design is the Möbius loop. This mathematically phenomenal shape connects the inner and outer sides of the ribbon. The association also combines two opposites in its work: science and practice. The derivation via this mathematical phenomenon testifies to the proximity to science. Visualized with dynamic line graphics, the loop functions as a key visual with high recognition value. 

Hello, I look forward to your call +49 172 96 16 202 or message mail@robinkupski.de